Commissioner Jay Monahan said the move aims to attract new fans and to prolong interest over a tournament day. He said its integrity program and protecting the organization from betting-related corruption will remain priorities. This year the PGA Tour relaxed its stance on sponsorships with gambling entities, opening itself up to deals with larger casino companies and fantasy sports operators in the US.
Speaking to the AFP news agency during the Zozo Championship in Japan, Monahan said the move would help keep more fans interested over the course of an entire day of tournament action, which can stretch to 12 hours or more.
“You’ll start to see product in the market place next year,” he said. “It’s all about engagement. When done right, it gives fans the opportunity to engage with your sport over a longer period of time and have more interest in what’s happening across the entire player field.”
The PGA Tour has revised its approach to gambling since the US Supreme Court’s decision last May to repeal PASPA, allowing individual states to have the authority to legalise sports betting within their borders.
In February, the PGA Tour relaxed its stance on sponsorships with gambling entities, opening itself up to deals with larger casino companies and fantasy sports operators in the US. That news was followed by a partnership announced in July with DraftKings, which was designated the first ever official daily fantasy game of the PGA Tour.